Organised by
Malaysian Society of Hypertension
An Interconnected System
Our brand identity weaves together the fundamental connection between cardiovascular, renal, and metabolic health—three vital systems united in harmony and shared responsibility.
Theme Rationale
This concept employs a powerful visual metaphor: three coloured ropes; red, green, and blue, woven into a heart-shaped knot.
The imagery communicates with elegant clarity the inseparable relationship between the cardiovascular, renal and metabolic systems.
The intricate weave pattern demonstrates how each system intertwines with and supports the others, when one strand is affected, the entire structure responds.
Visual Philosophy
Strength in connection. Responsibility shared.
Color Palette
Cardio
#E42528
RGB(228, 37, 40)
Represents cardiovascular health and vitality
Renal
#01A552
RGB(1, 165, 82)
Symbolizes kidney health and renewal
Metabolic
#10AAF6
RGB(16, 170, 246)
Embodies metabolic balance and wellness
Color Usage
- •These three colors should be used consistently across all congress materials
- •The tri-color bar can be used as a decorative element to reinforce brand identity
- •When highlighting medical terminology, use the corresponding color for each system
Typography
Space Grotesk
Our primary typeface, Space Grotesk, brings a modern, geometric, and professional character to all headlines and display text.
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Headings
Space Grotesk Bold/Extrabold
Body Text
Arial, Helvetica, sans-serif
MSH
Advancing Malaysians Hypertension Care and Research
2024 Malaysian Society of Hypertension All Right Reserved